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Marketing

How a marketer can fill out a PPC advertising brief to get a return on investment?

Marketing, PPC25.09.20222KViews 1Like 0Comments

Media planning and developing a strategy for launching advertising campaigns begins with a brief. This is a source of information about the business. The quality of the brief depends, among other things, on how much the strategy and media plan will meet your goals and expectations. Contextual advertising brief will help to highlight the goals…

CRM system for dentistry

Marketing21.07.20222KViews 1Like 0Comments

Dental clinics and private offices make sure that their customers are regular. But, besides this, it is necessary to attract new ones. CRM for dentistry will help to improve customer service and attract new patients. It is a powerful digital tool that brings business forward. What opportunities does CRM for dentistry open up Doctors and…

How to improve the usability of the site

Conversion, Marketing13.05.20221KViews 1Like 0Comments

Theword usability means "usability". And in our case we are talking about the site. In order for the resource to enter the top, and really be in demand, you need to make sure that the user stays on it, so that he finds the necessary information on the pages of the resource. As a result,…

What is MVP – how to create a minimum viable product

Marketing17.04.20222KViews 1Like 0Comments

Creating an application is difficult and painstaking work. Statistics show that more than 90% of launched startups are closed in the first year. We will not consider the reasons for such failures, but the bottom line is that before launching a project, it is worth launching a minimum viable product (MVP). It has limited functionality,…

Main KPIs for e-commerce

Marketing15.03.20221KViews 1Like 0Comments

Having your own business on the Internet, you need to understand how much is invested in advertising and in the development of the online store itself. Having the main business indicators, you can use them for your own purposes - to optimize all processes and understand which of the indicators is capital-forming. In this article…

What is the target audience, ways and methods of its definition

Marketing11.02.20222KViews 1Like 0Comments

Thefirst thing to do before creating a website is to define your target audience (TA), because no business can exist without understanding its customers. It is important to know who your client is, what he needs, etc. This is necessary so that the project develops correctly and you do not tear in different directions. We…